Additional Disclosures for California Residents
Privacy Policy
Effective as of April 28, 2026
This Privacy Policy (“Policy”) describes how Park Hotels & Resorts Inc. and its affiliates, subsidiaries, and related entities (collectively, “Park Hotels & Resorts,” “we,” “us” or “our”) collect, use, disclose, and retain information about you when you interact with each website or online service that links to or references this Policy (the “Site”). This Policy also describes the rights you may have regarding our processing of your information under applicable law.
By accessing or using the Site, you acknowledge that your information will be handled as described in this Policy. Your use of the Site, and any issues related to that use, are subject to this Policy and our Terms & Conditions. The Park Hotels & Resorts’ Terms and Conditions are incorporated by reference into this Policy.
1. Our Privacy Policy Explains
- Categories of Information We Collect
- Sources of Information
- Our Use of Information
- Our Disclosure of Information
- Our Use of Cookies and Similar Technologies
- Additional Disclosures for California Residents
- Data Retention
- Security of Information
- Children
- Third Party Links
- Changes to this Policy
- Contact Us
2. Categories of Information We Collect
We may collect the following categories of information about you (i) directly from you, (ii) automatically through your use of our Site and (iii) from third party sources:
- Identifiers, such as name, mailing address, email address, telephone number, account login credentials, IP address or similar identifiers.
- Commercial Information, such as records of resources obtained or considered, feedback you may provide and the contents of your communications with us.
- Professional Information, such as company, occupation and professional contact information.
- Internet or other electronic network activity, such as IP address, browser type, device type and operating system; device identifiers; browsing and search history, clickstream data, the language and date of your visit, the length of time you visit our Site, and the referring URL, webpage or application that led you to our Site; and information regarding your interaction with an internet website, application, email, newsletter or advertisement, including access logs and other activity information related to your use of our Site.
- Inferences, such as those drawn from the information above to create a profile reflecting your preferences, characteristics, psychological trends, predisposition, behavior, attitudes, aptitudes or abilities.
3. Sources of Information
We collect the categories of information described in this Policy as follows:
4. Our Use of Information
We may use each of the categories of information we collect for our business purposes as follows:
- Operating our Site. To provide, maintain, and secure our Site, process and fulfill your requests, such as event registrations and email alert sign ups, and support related business administration functions.
- Communicating with you. To respond to your inquiries, maintain records of correspondence, provide updates and newsletters, notify you about changes to our Site and to otherwise communicate with you about your interactions with us.
- Analyzing and improving our Site. To analyze use of our Site, monitor performance, improve functionality, develop new features and support related data analysis and business optimization activities.
- Advertising. For advertising and marketing purposes, including to tailor advertisements and content to your interests and measure the effectiveness of our advertising campaigns.
- Protecting us and others. Where we believe necessary to detect, investigate, prevent, or take action regarding suspected or illegal activities, fraud, malicious activity, abuses of our Site, situations involving potential threats to the safety of any person and to otherwise enforce this Policy, our Terms and Conditions or the integrity of our Site.
- Complying with legal obligations. Where we believe it is necessary to comply with our legal obligations or to exercise or defend our rights or the rights of a third-party, including responding to requests from law enforcement, a court or a regulatory body and participating in compliance audits.
- De-identifying data. To de-identify information so that you may not reasonably be reidentified by us or another party. We may use de-identified data for any purpose permitted under applicable law. If we de-identify data originally based on your personal information, we take reasonable measures to maintain and use such data in de-identified form and will not attempt to reidentify that data except as permitted by applicable law.
- With your consent. For any lawful purpose with notice to you or your consent.
5. Our Disclosure of Information
We may disclose each of the categories of information we collect for our business purposes as follows:
- Related entities. To our affiliates, subsidiaries and related entities for the purposes described in this Policy.
- Service providers. To service providers, contractors and agents who perform functions and business operations on our behalf, such as vendors that support our Site, assist with event registrations and management, deliver email communications and provide advertising and analytics services.
- Third-parties. To third-party partners that assist with advertising, analytics and related business functions, such as helping us understand how users engage with our Site through cookies and similar technologies.
- In connection with business transfers. If (i) we or our subsidiaries or affiliates are or may be acquired by, merged with or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or other reorganization of our business, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may also disclose certain of your personal information to lenders, auditors and third-party advisors, including attorneys and consultants.
- To protect us and others. Where we believe it is necessary or appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the rights, property or safety of any person, violations of this Policy or our Terms and Conditions, or as evidence in litigation in which we are involved.
- In response to legal process. Where we believe necessary or appropriate to do so to comply with a law, regulation, judicial proceeding, court order or other legal process, such as in response to a subpoena.
- Deidentified data. We may disclose aggregate, anonymized or de-identified information for any purpose permitted under applicable law.
- With your consent. For any lawful purpose with notice to you or your consent.
6. Our Use of Cookies and Similar Technologies
We and our third-party partners use cookies, pixels, and similar technologies to automatically collect information about your use of our Site. We use these technologies to better understand and improve your experience on our Site. We may combine the information we collect through cookies and similar technologies with other information we collect about you, and our third-party partners may do so on our or their own behalf.
- Cookies. Cookies are small text files placed by a website on a user’s browser or device. Each cookie contains a unique identifier that allows the domain that set the cookie to recognize the user’s browser and remember specific information about the user’s visit, such as preferences or actions taken during a session. We may place first-party cookies, and our partners may place third-party cookies, on your browser when you visit our Site. Certain cookies are necessary for the Site to function properly, others allow us to analyze usage patterns, measure performance, and improve the functionality of the Site. Review your browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from our Site, certain features of the Site may not function as intended. You can learn more about cookies.
- Pixels and similar technologies. Pixels (also known as clear GIFs, web beacons, or tags) are small pieces of code embedded in web pages or emails that perform functions similar to cookies. Unlike cookies, which are stored on a user’s browser or device, pixels load when a webpage is visited or an email is opened. We and our third-party partners may use pixels on the Site to understand how users navigate the Site, measure engagement with Site content and email communications, compile aggregate statistics about Site usage, and improve the performance and effectiveness of the Site. Pixels may collect information such as the IP address of the device used to access the Site, browser type, operating system, device identifiers, the URL of the page visited, the time and duration of the visit, approximate geographic location derived from IP address, the identification number of any cookie previously set by the same server, browsing and clickstream data, search or navigation history within the Site, and information entered into web forms on the Site, as well as information about interactions with our emails, including whether an email was opened, any links were clicked, or the email forwarded.
- Analytics. We may use third party analytics tools, such as Google Analytics, that collect information through cookies and pixels to help us better understand how users interact with the Site, measure performance, and improve Site content and functionality. You can learn about how Google Analytics uses data and how to opt out of Google Analytics.
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Advertising. In certain instances, we may set cookies and similar technologies provided by third-party partners to collect information regarding your activities on the Site (for example, your IP address, location, page(s) visited, time of day) for advertising purposes. We may also share information with our third-party advertising partners so that we and they can tailor advertisements to you on and off the Site. These advertising partners may use this information (and similar information collected from other websites or applications) for purposes of delivering targeted advertisements, special offers, and promotional materials to you when you visit unaffiliated websites or applications within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” You may be able to opt-out of interest-based advertising from third-party advertising partners that participate in certain industry groups by visiting: Digital Advertising Alliance or Network Advertising Initiative.
7. Additional Disclosures for California Residents
If you are a California resident, you have certain rights regarding our processing of your information under applicable law. Where our processing of your information is subject to applicable law, this section provides you with additional information about that processing and the rights available to you.
a. Our processing of information
We may disclose, “sell” or “share” (as those terms are defined under applicable law) the Categories of Information We Collect to the categories of recipients identified below for purposes described in the section on Our Use of Information. We retain each category of information we collect in accordance with our section on Data Retention. We do not collect, use or disclose sensitive personal information, as defined under applicable law.
| Category of information collected |
Categories of third parties to whom we disclose for a business purpose |
Categories of third parties to whom we “sell” or “share” |
| Identifiers |
- Related entities
- Service providers
- Analytics partners
- Governmental authorities
|
- Analytics partners
- Advertising partners
|
| Commercial Information |
- Related entities
- Service providers
- Analytics partners
- Governmental authorities
|
- Analytics partners
- Advertising partners
|
| Professional Information |
- Related entities
- Service providers
- Analytics partners
- Governmental authorities
|
- Analytics partners
- Advertising partners
|
| Internet or other electronic network activity |
- Related entities
- Service providers
- Analytics partners
- Governmental authorities
|
- Analytics partners
- Advertising partners
|
| Inferences |
- Related entities
- Service providers
- Analytics partners
- Governmental authorities
|
- Analytics partners
- Advertising partners
|
b. Your California Privacy Rights
You have the following rights under applicable law. These rights may be limited or denied in certain circumstances as required or permitted by law. We will not discriminate or retaliate against you for exercising your rights under applicable law.
- Right to know / access. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, our business or commercial purpose for collecting, using, “selling” or “sharing,” information, and the categories of third parties to whom we disclose personal information.
- Right to deletion. You have the right to request that we delete personal information we have collected about you.
- Right to correction. You have the right to request that we correct inaccuracies in your personal information we maintain about you, taking into account the nature of the information and the purpose for which it is processed.
- Right to opt out of “sales” or “sharing.” You have the right to opt out of our “sale” or “sharing” of your personal information, as those terms are defined under applicable law.
- Right to Non-Discrimination: We will not discriminate or retaliate against you for exercising your rights under applicable law.
c. Exercising Your Rights
To exercise your rights under applicable law, you or your authorized agent may submit a request as follows:
-
Requests to know / access, delete, or correct. Submit your request by emailing [email protected]. Before completing your request, we may ask you or your authorized agent to provide information to verify your identity. Authorized agents may also be asked to provide a copy of your signed permission authorizing the agent to submit a request on your behalf.
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Requests to opt out of “sales” or “sharing.” Submit your request through the “Your Privacy Choices” link available in the website footer. We also process opt out preference signals recognized under applicable law, such as the Global Privacy Control. These signals set your opt out preferences only for the particular browser or device you are using. You can learn more about the Global Privacy Control.
8. Data Retention
We retain your information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law. We may also retain information as needed to comply with legal, regulatory, accounting, or reporting obligations. When assessing retention periods, we consider the nature of the information, the purposes for which it was collected, and applicable legal requirements.
9. Security of Information
We implement physical, technical and organizational measures designed to protect the information that we collect. These measures are aimed at protecting the information we collect from loss, misuse and unauthorized access, disclosure, alteration and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.
10. Children
Our Site is not designed for minors under the age of 18. If we discover that a minor under the age of 18 has provided us with personal information, we will take reasonable steps to delete such information from our systems. We do not “sell” or “share” the personal information of minors under the age of 18.
11. Third Party Links
Our Sites may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Policy but is instead governed by the privacy policies of those third-party websites and applications. We are not responsible for the information practices of such third-party websites and applications. We encourage you to review the privacy policies of any third-party websites and applications that you choose to visit.
12. Changes to this Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected about you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or sending you an email.
13. Contact Us
If you have any questions about this Policy, please contact us at: [email protected].